What we believe
We believe the world discovers and learns through ‘stories’. Our goal is to provide the ultimate understanding of how content captures audiences, so that the right people hear great stories, told just for them.
Social has given us an immense opportunity to understand why good content works, all the way down to the choice of words or visual elements in an image. Good storytelling will always be a human endeavour but artificial intelligence can play a huge role in ensuring content resonates with the audience.
The best storytellers draw from a huge variety of inspirations, bringing together the unexpected in exciting new ways. We live for great stories, so we built a machine that intelligently filters through the noise of the social internet in search of the surprising and wonderful.