1471365042-4784442-257x112x257x155x0x43-eve-mattress-logodoubled sales using content developed with Codec insights

Find out about your target audience

INDUSTRY

Mattresses

BUSINESS MODEL

E-commerce

LOCATION

London

Eve’s performance

100%increase in MoM
revenue
48%increase in monthly
transactions
300%increase in brand
awareness

The Challenge

On-demand mattress company, Eve, approached Codec with the goal of increasing online mattress sales to an affluent and entrepreneurial target audience in Britain.

Codec’s Solution

Our platform analysed content and emotional tone preferences within the target audience for interest topics with a high potential for engagement.

Our analysis revealed that this group favoured long form written content, and that there was significant unfilled demand for content around leadership, self-improvement, and wellness

Results

Eve A/B tested an image-based talking mattress poster in 6 London underground locations. It was pulled 1 week later, after being outperformed by the long-form poster based on Codec recommendations.

Eve then implemented our recommendations into their December-February London underground campaign.

Their long-form text tube poster campaign, based on Codec’s recommendations, led to a 2x increase in monthly revenue.