Their brand codes of fun and friendship lent themselves well to light hearted content, but they didn't have any data to support their campaign planning and decision making. They had lists of potential partners, but no way of narrowing down their selection for the launch of the campaign.

Using Codec.ai, Cornetto mapped out the passions and interests of their target audience on Snapchat. The voices and accounts that had the most impact were easy to identify within the dataset, and a list was drawn up of the best options for Cornetto to partner with on an influencer campaign. By analysing the communities that gathered around each of these voices, Codec.ai was able to measure the potential growth and engagement that each influencer would deliver for Cornetto.

Josh Pieters rose to the top of the list as a highly engaged voice within the audience, that resonated with the brand pillars of fun, friendship and comedy. Using preferences and behaviours from the audience analysis, Codec.ai briefed the Unilever creative studio with the tone of voice and visual expression for the campaign, which they then filmed with Josh PIeters.