Communities are the future for brands

Powered by award-winning AI, we work with the most ambitious brands globally to supercharge growth through the power of communities.

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Unlock Community Capital

Value is now defined by communities - not dictated to them - and brands must focus on building this shared value in order to grow.

We call this value Community Capital.

Powered by our award-winning tech, we’ll help you build it by revealing and targeting undiscovered communities leading the way.

Proprietary AI Tech Tracking billions of content interactions daily

End to End Data Source Powering decision making across the full marketing workflow

Global Insights Connected with local cultural expertise

Live Data Stream Showcasing audience updates in real time

Our work


Pushing the boundaries of fandom

Frank's Red Hot

Creating community moments


Engaging new audiences

Ace + Freak

Driving awareness


Powering big impact brand purpose activation


Driving creative effectiveness

Our Clients

"Codec insights have given us a live and highly actionable view of our audiences; helping us connect remote teams across the world and putting audience culture at the heart of planning, creation and targeting."


"The work Codec did doubled our revenue overnight and completely transformed our business."


"Codec continue to be an integral partner in powering our award-winning digital transformation agenda across McCormick EMEA."


"Codec cultural intelligence helped us cut through in a crowded space, with an immediate business impact: +70% conversion rate and +80% revenue per visit."

Ace + Freak

Working with us

We help brands unlock community capital in 4 key ways:


Inform brand strategy, NPD and innovation by uncovering high value communities to grow your brand.


Reveal cultural category opportunities to inform growth, differentiation and reinvention strategies.


Inspire confident decision making for creative, content and partnership ideation and execution.


Improve ROI for media and CRM campaigns through community driven targeting solutions.

Ready to unlock your Community Capital?

Speak to a strategist