The Internet was supposed to make it easy to connect with people. Instead, it’s fragmented them into audience networks that are hard to define or understand.
Codec solves this problem. Using real-time analysis of hundreds of millions of content interactions, our platform identifies the audience networks that matter most to your brand, with rich insights into how you can win their engagement and grow.
Our tools and analysis will transform the way you build strategy and allocate spend. Use Codec to drill down into what target audiences are passionate about, the platforms they prefer, and the best ways to connect with them.
Winner for Best AI Product in Marketing
100 Disruptive Brands
Nominated for Innovator of the Year
Nominated for Hottest Marketing/AdTech Startup
Most Disruptive Young Companies
Traditional approaches to audience segmentation produce results that are quickly out of date and hard to integrate into the creative process. Meanwhile, social listening provides a very limited view as it relies on subjectively chosen keywords.
Using machine learning and big social data, our platform provides unbiased, actionable insights into the different audience networks where your brand can drive deeper engagement.
“By breaking down mass audiences into meaningful groups of people with shared passions, values and behaviours, Codec helps ambitious brands to stay relevant - even as they scale.”
Codec analyses audience data from dozens of culturally distinct international markets. So even as you expand your brand footprint, you can maintain a focus on local content preferences and discover new and less obvious market opportunities.
“Static information isn’t great because it’s not the reality, Codec shows what is happening right now and the cultural changes and updates as they occur.“