Communities are the future for brands
Unlock Community Capital
Value is now defined by communities - not dictated to them - and brands must focus on building this shared value in order to grow.
We call this value Community Capital.
Powered by our award-winning tech, we’ll help you build it by revealing and targeting undiscovered communities leading the way.
Proprietary AI Tech Tracking billions of content interactions daily
End to End Data Source Powering decision making across the full marketing workflow
Global Insights Connected with local cultural expertise
Live Data Stream Showcasing audience updates in real time
Our work
NYX
Pushing the boundaries of fandomFrank's Red Hot
Creating community momentsScholl
Engaging new audiencesAce + Freak
Driving awarenessUnilever
Powering big impact brand purpose activationVahiné
Driving creative effectivenessOur Clients
Working with us
We help brands unlock community capital in 4 key ways:
Connect
Inform brand strategy, NPD and innovation by uncovering high value communities to grow your brand.
Culture
Reveal cultural category opportunities to inform growth, differentiation and reinvention strategies.
Creativity
Inspire confident decision making for creative, content and partnership ideation and execution.
Commerce
Improve ROI for media and CRM campaigns through community driven targeting solutions.