Codec exists to help brands make sense of the rapidly changing consumer environment, through this unprecedented shift to digital.
We’ve spent five years working with the most sophisticated brands in the world, connecting global and local teams across all stages of the marketing workflow to underpin a shared view of their audiences in culture.
We believe that brands that connect to culture are brands that grow.
Our AI-powered audience insights analyse hundreds of millions of digital content engagements in real-time. This gives brands a unique view through the eyes of their audiences - their personalities, the topics they care about, the people and brands that influence them, and the visuals that define them.
Up-to-the-minute digital audience intelligence
Understand, connect and engage your growth audiences at pace and scale. AI-powered insight keeps you abreast of what matters most to your audiences, as it happens.
Connect the marketing workflow
Codec cultural audience insight plugs into your existing data sources. Put the customer at the heart of your marketing strategy, leveraging cultural intelligence across research, strategy, brand, content and media.
Collaborate across distributed teams
Add unlimited users to the Codec platform, bringing together local and global market teams, agencies and partners with a single shared customer view.
“Static information isn’t great because it’s not the reality. Codec shows what is happening right now and the cultural changes and updates as they occur.“
Our tools and analysis will transform the way you build strategy and allocate spend. Use Codec to drill down into what target audiences are passionate about, the platforms they prefer, and the best ways to connect with them.
Winner for Best AI Product in Marketing 2017 & 2019
100 Disruptive Brands
Nominated for Innovator of the Year
Nominated for Hottest Artificial Intelligence Business
Most Disruptive Young Companies
Traditional approaches to audience segmentation produce results that are quickly out of date and hard to integrate into the creative process. Meanwhile, social listening provides a very limited view as it relies on subjectively chosen keywords.
Using machine learning and big social data, our platform provides unbiased, actionable insights into the different audience networks where your brand can drive deeper engagement.
“By breaking down mass audiences into meaningful groups of people with shared passions, values and behaviours, Codec helps ambitious brands to stay relevant - even as they scale.”
Codec analyses audience data from dozens of culturally distinct international markets. So even as you expand your brand footprint, you can maintain a focus on local content preferences and discover new and less obvious market opportunities.