Next-generation audience
intelligence for brands

Codec's AI-powered insights will bring new confidence and accuracy to the way you engage with target audiences.

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loreal
unilever
pandg
pfizer
diageo
samsung

We’re here to solve a big problem

The Internet was supposed to make it easy to connect with people. Instead, it’s fragmented them into audience networks that are hard to define or understand.

Codec solves this problem. Using real-time analysis of hundreds of millions of content interactions, our platform identifies the audience networks that matter most to your brand, with rich insights into how you can win their engagement and grow.

Crowd

Upstream thinking

Our tools and analysis will transform the way you build strategy and allocate spend. Use Codec to drill down into what target audiences are passionate about, the platforms they prefer, and the best ways to connect with them.

Locate and definenew audience opportunities where your brand can grow.
Create contentthat will resonate naturally and spark wider engagement.
Research and buildyour audiences in a GDPR compliant way.
cogx

Winner for Best AI Product in Marketing

mwaward100

100 Disruptive Brands

penrose

Nominated for Innovator of the Year

europas

Nominated for Hottest Artificial Intelligence Business

future

Most Disruptive Young Companies

Better insights. Better content.

Traditional approaches to audience segmentation produce results that are quickly out of date and hard to integrate into the creative process. Meanwhile, social listening provides a very limited view as it relies on subjectively chosen keywords.

Using machine learning and big social data, our platform provides unbiased, actionable insights into the different audience networks where your brand can drive deeper engagement.

“By breaking down mass audiences into meaningful groups of people with shared passions, values and behaviours, Codec helps ambitious brands to stay relevant - even as they scale.”

Kiira Laurikka, Research & Insight Analyst at Codec

Global reach. Local relevance.

Codec analyses audience data from dozens of culturally distinct international markets. So even as you expand your brand footprint, you can maintain a focus on local content preferences and discover new and less obvious market opportunities.

Meeting
Our GDPR compliant methodology is trusted by the world’s leading brands
chanel
burberry
diesel
nestle
bacardi
walgreens
Measurably better marketing
Codec’s insights have been proven to help brands build stronger connections and grow their share of voice.
Improved engagement with Nespresso’s sustainability content
+51%
Uplift in social engagement
Increased targeting and relevance of Eve Sleep’s marketing communications
+100%
MoM Revenue
Identified the best influencer for Cornetto’s social campaigns
+280%
Instagram engagement

“Static information isn’t great because it’s not the reality. Codec shows what is happening right now and the cultural changes and updates as they occur.“

Sophie Dufouleur, Content & Social Media Global Lead at Nespresso