Resonate in culture
with customer-centric insights from Codec
Our proprietary platform uses AI and machine learning to discover and track relevant cultural networks, or tribes, so you can unlock new growth opportunities for your brand.
How it works
1.
Identify
Codec identifies the cultural tribes relevant to your brand's growth opportunities within your target audience.
2.
Validate
Based on your inputs and objectives, we’ll validate your selected tribe by size, theme and engagement. This represents your opportunity within culture.
3.
Humanise
Humanise and track your target tribes’ behaviour in culture to optimise your content and media tactics for growth.
Our GDPR compliant methodology is trusted by the world’s leading brands
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